Description
In an AI reimagining of the classic fable, the tortoise skips the race and instantly pays for a “Hare on Hire” service, flipping the idea of speed on its head.
The story builds on a familiar narrative to deliver a modern message. By turning a slow character into the one making an instant payment, the film makes the benefit clear and memorable.
AI helps reimagine the fable into a fresh, contemporary world while keeping it recognizable. The product is integrated into the character’s decision, ensuring the feature is not just shown, but felt through the story.
This professional campaign titled 'The Great Tortoise Race' was published in India in April, 2026. It was created for the brand: RuPay NPCI, by ad agency: 5W1H. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 1 day ago.
Credits
Client Credits (RuPay):
Chief of Marketing: Ramesh Yadav
Incharge Marketing: Dharshini Kumar
Lead Marketing: Aanchal Gupta
Senior Associate Creative Unit: Rohit Nair
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Advertising Agency: 5W1H
Co-Founder & CEO: Kunal Luhar
Co-Founder & CCO: Aakash Chatterjee
Sr. Vice President (Business & Operations): Ayushi Jhunjhunwala
Creative Director (Copy & Strategy): Rameez Shaikh
Director (Business & Operations): Presha Singh
Associate Creative Director (Art): Niranjan Vast
Sr. Production Director: Akshay Kadam
Manager Video Post - Production: Mandar Jadhav
Sr. Art Director: Rushikesh Khambe
Sr. Art Director: Raj Satve
