Description
In sports, equality is often claimed but rarely demonstrated.
In basketball, the gap between men’s and women’s competitions extends beyond the court, reflected in visibility, investment, and recognition.
To challenge this imbalance, Betclic made a concrete commitment: sponsoring both the men’s and women’s basketball leagues with exactly the same level of investment.
But true equality goes beyond budgets.
So for the first time, both leagues now compete for the exact same trophy: a powerful symbol that places male and female athletes on equal ground, not just in words, but in what they play for.
Because if the game is the same, the prize should be too.
This professional campaign titled 'One Game, One Trophy' was published in Portugal in April, 2026. It was created for the brands: Betclic and Federação Portuguesa de Basquetebol, by ad agency: Underdogs. This Ambient and Design media campaign is related to the Sports industry and contains 1 media asset. It was submitted 2 days ago by Campaign & Creative Manager: Ricardo Malaquias of Betclic.
Credits
Artist: Manel Alma
