Description
In an AI-generated prehistoric world, a Neanderthal links his RuPay Credit Card to UPI to pay a dinosaur, bringing modern payments into a time where they shouldn’t exist.
The idea was to use absurdity to make a simple feature more memorable. By placing a familiar action in an unfamiliar world, the film draws attention to how easy it is to link a RuPay Credit Card to UPI and pay instantly.
AI played a key role in building this alternate reality, from the cave setting to the characters, making the world feel immersive yet easy to follow. The product is seamlessly woven into the story, with the character’s behavior naturally demonstrating the feature.
This professional campaign titled 'Evolution takes time. Smart payments don’t.' was published in India in February, 2026. It was created for the brand: RuPay NPCI, by ad agency: 5W1H. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 1 day ago.
Credits
Client Credits (RuPay):
Chief of Marketing: Ramesh Yadav
Incharge Marketing: Dharshini Kumar
Lead Marketing: Aanchal Gupta
Senior Associate Creative Unit: Rohit Nair
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Advertising Agency: 5W1H
Co-Founder & CEO: Kunal Luhar
Co-Founder & CCO: Aakash Chatterjee
Sr. Vice President (Business & Operations): Ayushi Jhunjhunwala
Creative Director (Copy & Strategy): Rameez Shaikh
Director (Business & Operations): Presha Singh
Associate Creative Director (Art): Niranjan Vast
Sr. Production Director: Akshay Kadam
Manager Video Post - Production: Mandar Jadhav
Sr. Art Director: Rushikesh Khambe
Sr. Art Director: Raj Satve
