Description
On an AI-created moon, an astronaut buys a wheel of cheese using EMI, turning a surreal moment into something instantly relatable.
The film uses an unexpected setting to highlight a familiar need, flexibility in payments. By placing EMI in a situation far removed from everyday life, the benefit becomes simple and easy to understand.
AI enables the creation of a detailed lunar world, helping bring this idea to life in a visually engaging way. The astronaut’s behavior mirrors that of any regular consumer, allowing the feature to blend seamlessly into the narrative.
This professional campaign titled 'Space travel is complicated. Your payments shouldn’t be.' was published in India in January, 2026. It was created for the brand: RuPay NPCI, by ad agency: 5W1H. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 3 hours ago.
Credits
Client Credits (RuPay):
Chief of Marketing: Ramesh Yadav
Incharge Marketing: Dharshini Kumar
Lead Marketing: Aanchal Gupta
Senior Associate Creative Unit: Rohit Nair
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Advertising Agency: 5W1H
Co-Founder & CEO: Kunal Luhar
Co-Founder & CCO: Aakash Chatterjee
Sr. Vice President (Business & Operations): Ayushi Jhunjhunwala
Creative Director (Copy & Strategy): Rameez Shaikh
Director (Business & Operations): Presha Singh
Associate Creative Director (Art): Niranjan Vast
Sr. Production Director: Akshay Kadam
Manager Video Post - Production: Mandar Jadhav
Sr. Art Director: Rushikesh Khambe
Sr. Art Director: Raj Satve
