Description
Advertising reformer Purpose Disruptors is launching a provocative TV spot subverting the purpose of advertising in the latest iteration of its ‘Reclaiming the Commercial Break’ campaign as part of its Good Life 2030 project, developed in partnership with Iris, the global creative network.
The 30-second film features comedian and writer Simon Amstell playing the part of ‘the advert’ with his trademark wit and irreverence. The ad begins with a glitching test card followed by a blacked-out screen. Filling the blank void we hear the conscience of ‘the ad’ reflect awkwardly on how adverts usually encourage people to spend more, before asking viewers to instead, spend more time “getting out there in nature”. The ad ends with the line ‘The future is ours to create’.
'The Good Advert' is the latest execution of Purpose Disruptors’ ‘Reclaiming the Commercial Break’ multichannel campaign, created with Iris, supported with media strategy by MG OMD, which launched on Earth Day. The campaign saw traditional advertising spaces in the UK - including the cinema screens and the iconic Piccadilly Lights - subvert traditional advertising messages to bring home the reality that advertising and consumption of material things distract from what’s important in life.
This professional campaign titled 'The Good Advert' was published in United Kingdom in November, 2023. It was created for the brand: Purpose Disruptors, by ad agency: Iris. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 year ago by Owner: Julia Conroy of Julia Conroy Limited.
Credits
Creative agency: Iris
Executive Creative Director: Grant Hunter
Associate Creative Director: Stevie Rowing-Parker
Chief Strategy Officer: Ben Essen
Executive Producer: Bradley Woodus
Designer: Ted Chiddle
Sound: Wave Studios
Engineer: Tony Rapaccioli
Post House: Nineteen Twenty
Client: Purpose Disruptors
Co-founder: Lisa Merrick-Lawless
Project Director: Ceri Jones
Creative Lead: Ally Kingston
Comms and Community Manager: Aimee Brewerton