Purpose Disruptors

The Good Advert

Agency: Iris


Advertising reformer Purpose Disruptors is launching a provocative TV spot subverting the purpose of advertising in the latest iteration of its ‘Reclaiming the Commercial Break’ campaign as part of its Good Life 2030 project, developed in partnership with Iris, the global creative network.

The 30-second film features comedian and writer Simon Amstell playing the part of ‘the advert’ with his trademark wit and irreverence. The ad begins with a glitching test card followed by a blacked-out screen. Filling the blank void we hear the conscience of ‘the ad’ reflect awkwardly on how adverts usually encourage people to spend more, before asking viewers to instead, spend more time “getting out there in nature”. The ad ends with the line ‘The future is ours to create’.

'The Good Advert' is the latest execution of Purpose Disruptors’ ‘Reclaiming the Commercial Break’ multichannel campaign, created with Iris, supported with media strategy by MG OMD, which launched on Earth Day. The campaign saw traditional advertising spaces in the UK - including the cinema screens and the iconic Piccadilly Lights - subvert traditional advertising messages to bring home the reality that advertising and consumption of material things distract from what’s important in life.

This professional campaign titled 'The Good Advert' was published in United Kingdom in November, 2023. It was created for the brand: Purpose Disruptors, by ad agency: Iris. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 5 months ago by Owner: Julia Conroy of Julia Conroy Limited.


Creative agency: Iris

Executive Creative Director: Grant Hunter

Associate Creative Director: Stevie Rowing-Parker

Chief Strategy Officer: Ben Essen

Executive Producer: Bradley Woodus

Designer: Ted Chiddle

Sound: Wave Studios

Engineer: Tony Rapaccioli

Post House: Nineteen Twenty

Client: Purpose Disruptors

Co-founder: Lisa Merrick-Lawless

Project Director: Ceri Jones

Creative Lead: Ally Kingston

Comms and Community Manager: Aimee Brewerton


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