Michelob ULTRA

Lap of Legends

Agency: FCB New York


What if modern drivers could take on the legends of the past?

In April 2024, they will.

The creators of Emmy Award winner McEnroe vs. McEnroe bring you Lap of Legends, the first ever real vs. virtual race. This 16-lap sprint race at the iconic Silverstone Circuit will see a Williams Racing driver of today race against virtual avatars of legendary racers.

See icons like Mario Andretti, Jacques Villeneuve and Jenson Button return to the track through a combination of data, AI and augmented reality during this epic event.

Coming this April to BBC America, AMC and the Roku Channel, and brought to you by Michelob Ultra and Williams Racing.

This professional campaign titled 'Lap of Legends' was published in United States in November, 2023. It was created for the brand: Michelob ULTRA, by ad agency: FCB New York. This Film medium campaign is related to the Alcoholic Drinks and Sports industries and contains 1 media asset. It was submitted 5 months ago.


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