Rockshore, the Diageo-owned Irish lager and cider brand, has unveiled its new Christmas campaign,“The most refreshing time for a beer”.
To build on the success of this summer’s brand campaign launch, Rockshore tasked M&C Saatchi London with creating a fame-driving piece of work offering a “Refreshingly Irish” take on the festive season, in order to engage with lager drinkers aged 25 to 40.
While Christmas day is usually the focal point of the festive period, as a brand that celebrates playful banter as a sign of love and affection between mates, M&C Saatchi London identified Boxing Day (known as St Stephen’s Day in Ireland), the day when many go to the pub with friends, as an occasion that Rockshore could own.
To build anticipation for St Stephen’s Day, Rockshore is launching its first ever festive anthem, performed by Boyzone star Ronan Keating.
A series of humorous films, directed by Harry Cauty at Rattling Stick, depict Keating laying down a nostalgic take on Christmas classic ‘It’s the Most Wonderful Time of the Year’. The producer behind the mixing desk interjects and subverts the lyrics at Keating’s expense, while the singer dishes out his own banter about the producer and Rockshore, before the lads head to the pub (because they are mates, after all).
This professional campaign titled '“The most refreshing time for a beer”' was published in Ireland and United Kingdom in November, 2023. It was created for the brand: Rockshore, by ad agency: M&C Saatchi. This Digital, Film, and Integrated media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 3 months ago by Owner: Julia Conroy of Julia Conroy Limited.
Creative agency: M&C Saatchi London
Creative Partner - Guy Bradbury
Creative – Tupelo Browne
Creative – Kristian Limpert
Producer – Ihsan Kemal
Managing Partner – Angus Maclay
Account Director – Katie Mandel
Senior Account Manager – Evie Nagy
Chief Strategy Officer – Sophie Lewis
Strategy Director – Ellie Boxall
Linda Bradley – Head of Beer Diageo Ireland
Emer McCarthy – Senior Brand Manager
Colum Campbell – Marketing Manager
Anne Zahan – Head of Planning & insights Diageo Ireland
Production company: Rattling Stick
Director - Harry Cauty
Executive Producer – Cabell Hopkins
Director of Photography - Murren Tullett
Marshall Street Editors
Editor – Toby Conway-Hughes
Post production: ELMNTL
Colour grading: Henry Howard
VFX: Martin Waller
Sound: Clearcut Sound Studios
Voice record and Sound Design: Daniel Rimmer
Audio producer: Lindsay Grant
Music composition and arrangement: Charlie Smith
Music consultant: Stephen Ettery @ Wake The Town