The Godfather

Challenge:
Berlingo, a symbol of versatility and reliability, returns with a new model combining comfort, innovation, and space for both families and professionals. To support its launch, we created an engaging brand content concept to capture the Moroccan audience.

Strategy:
Showcase the Berlingo’s adaptability for both work and personal life.

Deployment:
We launched Berlingo Stories, a fun content series starring Moroccan actor Tarik El Boukhari. Inspired by cult movie parodies, each short video humorously highlighted the Berlingo’s flexibility in everyday situations.

Results:
+21M views
+5% engagement rate
+10% new fans

Synopsis :
In a dimly lit office, with heavy curtains and the scent of a cold cigar in the air, The Godfather, played by Tarik El Boukhari, sits behind his big wooden desk. Around him, his crew — a bunch of colorful characters, each running a small struggling business.

One by one, they humbly come to share their problems:

One of them transports fragile goods… but always loses half along the way.
He needs a reliable and tough vehicle.

Another one never has enough space to load all his goods and satisfy his clients.
He needs a spacious vehicle with a big trunk.

A third one wants a car that works for both his business and personal life, without losing his style.
He needs a good-looking car for both professional and personal use.

The Godfather, calm and wise, listens carefully. For each problem, he finds the real cause, like an old business sage. Then, in a solemn silence, he leans forward and whispers his secret:
"If you really want to succeed… if you’re aiming for the gold… you need the Berlingo."

The camera then reveals the new Citroën Berlingo — a symbol of reliability, space, and versatility. The message is clear: in business, the right tool makes all the difference — and the Berlingo is the ultimate weapon for those who want to grow and rule their market.