Description
In this graphic campaign, we didn’t want to focus on what guests do, but rather on what they stop doing. By disconnecting from social media, they gain something far more valuable: real time, lived without interruptions, something increasingly rare today.
To demonstrate this, we analyzed the average daily time our guests spent on social media during a one-week stay.
This professional campaign titled 'The Meaningful Average.' was published in Dominican Republic, Mexico, and Spain in March, 2025. It was created for the brand: Palladium Hotel Group, by ad agency: Palladium Hotel Group. This campaign is related to the Hospitality, Tourism and Travel and Tourism industries and contains 4 media assets. It was submitted 24 days ago by Creative Team Lead: Gonzalo Rodríguez De Marichalar of Palladium Hotel Group.
Credits
Advertising Agency (Intern): Palladium Hotel Group
Creative Directors: Gonzalo Rodríguez De Marichalar & Federico Moreno
Creative Copywriter: Ana Patiño
