The Gaming Police Force
Agency: Leo Burnett Israel
Description
The Gaming Police – Leo Burnett Tel Aviv and 105 Hotline Launch Police Stations in Leading Online Games Minecraft and Roblox
As part of this initiative, police stations have been established in popular games Roblox and Minecraft, where players can report harassment, abuse, and bullying they have encountered during gameplay. A dedicated team of investigators and legal professionals from the Israel Police's Lahav 433 unit will be available at the hotline 24/7 to investigate complaints and provide guidance and support to affected youth.
In addition to police officers, the in-game stations will feature safety quizzes and games, avatars of celebrity gamers, and computer versions of well-known local games to promote online safety awareness.
This professional campaign titled 'The Gaming Police Force' was published on January 01, 2025. It was created by ad agency: Leo Burnett Israel. This Digital and Experiential media campaign contains 3 media assets. It was submitted 8 days ago.
Credits
Chief Creative Officer: Nir Refuah
Copywriter: Itamar Fish
Art Director: Roni Bracha
VP Clients: Shiri Ventura
