Description
Squid Game is a globally popular series known for its high-stakes survival games, each with intense life-and-death consequences. One of its most iconic games, 'Red Light, Green Light,' revolves around the risks of moving at the wrong time, emphasizing precision and timing.
We drew inspiration from this to illustrate the perils of trying to time the market. By using the imagery of the doll from this game, we created a powerful metaphor for the unpredictable nature of market timing, reinforcing the message that long-term, consistent investing is a smarter approach. This integration ensures the concept feels natural and deeply connected, rather than a surface-level reference.
This professional campaign titled 'Risky Game' was published in India in December, 2024. It was created for the brand: Angel One, by ad agencies: Dentsu and iProspect. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 11 months ago by Digital Marketing Specialist : Glenn Nazareth of Angel One .
Credits
Client: Angel One
Advertising Agency: Dentsu iProspect
Visualizer & Copywriter: Glenn Nazareth
Designer: Raj Satve
Team Angel One
Deputy Vice President Marketing: Aishwarya Gupta
Brand Managers: Bhanu Agrawal, Hansini Gala, Glenn Nazareth
