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Montefiore

“Spot It Early”

Agency: Mirimar

Spot it Early—Talent is best spotted early. So is cancer.

Description

Breakdancing and Montefiore Einstein were both born in The Bronx. This 2024 Paris Olympics will be the first time Breakdancing is an Olympic sport. Montefiore Einstein will celebrate this with a historic campaign, launching with a 2 minute film in the live broadcast of the Opening Ceremony.

This professional campaign titled '“Spot It Early”' was published in United States in July, 2024. It was created for the brand: Montefiore, by ad agency: Mirimar. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted 11 months ago by Creative: chris cavalieri of DDG Creative.

Credits

Client: Montefiore Einstein
Chief Marketing Officer: Loreen Babcock, SVP

Agency: MIRIMAR
Co-founder & Chief Creative Officer: John McKelvey
Co-founder & Managing Director: Luke McKelvey
Executive Creative Director: Nick Morrissey
Creative Director/ Copywriter: Max Stinson
Creative Director/ Art Director: Derrick Ho
Creative Director/ Art Director: Chris Cavalieri
Creative Director/ Copywriter: Shannon Murphy
Executive Producer: Benton Roman
Executive Producer/ Photography: Lizzy Harris
Executive Producer/ Print: Cindy Perez
Digital Producer: Jennifer Springer
Group Account Director: Aleks Rzeznik
Director of Operations: BreAnna Wilson
Photographer: Zach Gold
Retouching: Jen Toro
Graphic Production Designer: Alan Foster
Digital Designer: Todd King
Business Affairs Manager: Librado Sanchez
Microsite: Sisu
Head of PR: Elizabeth Hess

Production Company: Park Pictures
Director: Seb Edwards
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Scott Howard
Executive Producer: Caroline Kousidonis
Sr. Head of Production/Business Affairs: Anne Bobroff
Head of Production: Chelsea Schwiering
Producer: Laurie Boccaccio
Director of Photography: Adam Arkapaw
Production Designer: Akin McKenzie
Costume Designer: Catherine George
Casting Director, Dancers: Cindy Estada
Casting Director, Actors: Susan Shopmaker
Consultant/Choreographer: Jamal “The. Nemesis” Warren
Consultant/Choreographer: Ivan “Heat Rock One” Cofield
Graffiti Artist: KEO XMEN

Editorial: Cosmo/Trim
Editor: Tom Lindsay
Assistant Editor, Trim: Milo Bennett
Assistant Editor, Cosmo: Edward Schroer
Executive Producer, Trim: Noreen Kha
Executive Producer, Cosmo: Marie Mangahas
Interim HOP, Cosmo: Pamela Cohen
Associate Producer: Marcee Sanchez

VFX/Color Grade: Time Based Arts
VFX Lead: Stephen Grasso
VFX Supervisor: David Mellor
2D: Andre Dias, Bernie Varela, Billy Stockwell, Jack Long, Liam Doyle, Lucy Lawrence, Matt Shires, Ross Ferguson, Sarah Breakwell, Simon Melin, Viola Bascombe
Colorist: Simone Grattarola
Colorist Assistant: Tom Matthews
VFX Producer: Chris Aliano, Mia Saunders
VFX Executive Producer: Josh Robison

Sound Design/Mix: 750MPH
Sound Design & Mix: Sam Ashwell & Jake Ashwell
Producer: Olivia Ray

Music Supervision: Curation Music
Music Supervisor: Sunny Kapoor
Music Clearance: Connie Edwards

Music:
“New Rap Language” by Spoonie Gee & The Treacherous Three
“Dance” by ESG
“Rockin’ It” by The Fearless Four
“I Shall Wear a Crown” by Pastor T. L. Barrett

VO Artist/Copywriter: Rahiem

Media: TruForm Media Group

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