Jeep and Togetherwith Trade FOMO for JOMO in New Brand Platform
Agencies: Togetherwith • Stellantis' in-house • Canoa Films
Description
Jeep Argentina and creative agency Togetherwith have launched a new brand platform centered on "JOMO" (Joy of Missing Out), positioning the automotive brand as an enabler of authentic experiences away from digital distractions.
The concept flips the familiar "FOMO" (Fear of Missing Out) on its head, encouraging consumers to embrace disconnection and find joy in meaningful moments, particularly in nature. This platform aligns with Jeep's global "There's Only One" strategy, reinforcing the brand's association with freedom and outdoor adventure.
"Our goal is for JOMO to become synonymous with Jeep," said Sebastián Giménez, Brand Marketing Communication Director at Stellantis Argentina. "This connects with a growing need for authenticity and well-being."
The platform will expand throughout 2025 with initiatives including "Summer Seekers" and "Star Seekers," aimed at strengthening connections between consumers and the natural environment.
"JOMO is not just a concept; it's a philosophy reinforcing the emotional connection between our consumers and Jeep," added Lulo Calio, CCO & Partner at Togetherwith.
The campaign was produced by CANOA Films under director Santiago Ces.
This professional campaign titled 'Jeep and Togetherwith Trade FOMO for JOMO in New Brand Platform' was published in Argentina in January, 2025. It was created for the brand: Jeep, by ad agencies: Canoa Films, Stellantis' in-house, and Togetherwith. This Content, Digital, and Film media campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 1 month ago.
Credits
TogetherwithTeam
CEO & Partner: Santiago Puiggari
CCO & Partner: Lulo Calio Digital
Manager & Partner: Cruz Mujica Lainez
Editor: Miguel Vardé
Creative Directors: Rodolfo Schmidt, Lucas Worcel
Head of Client Services: Vanina Cianfagna
Executive Producer: Mariano Fernández Bussy
Stellantis Team
General Manager of Stellantis Argentina: Martin Zuppi
Brand Marketing Communication Director of Stellantis Argentina: Sebastián Giménez
Manager Content & Storytelling Stellantis Argentina: Agustín Allocco
Head of Content & Storytelling Jeep Argentina: Florencia Dalla Via
Canoa Films Team
Executive Producers: Isidro Fernández Alonso
Director: Santiago Ces Photographic
Editors: Marcos Socorro, Francisco Rumi
DOP: Rodrigo Pico Estrada, Juan Lima
Producer: Francisco Diz
Postproduction Coordinator: Santiago Ces SFX: We are Beast
Editor: Santiago Ces
VO Spanish Version: Vando Villamil
Sound Direction: Jerónimo González Montalvo (Twins Music House)