Description
As an official sponsor of the Panamanian National Football Team, Rey is always looking for the best way to show support — by doing what it does best: bringing freshness to every table.
Inspired by this commitment and the passion that unites the country during every match, we created a graphic campaign that visually connects the freshness of local agriculture with the most iconic moments of our national team. From unforgettable goals to emotional celebrations, we turned them into fresh posters where crops, players, and national pride come together.
“The Freshness Line-Up” is more than just football. It’s a tribute to the hardworking farmers who, just like our athletes, give their all for Panama.
A campaign that brings the whole country together — from the field… to the grocery store.
This professional campaign titled 'The Freshness Line-Up' was published in Panama in October, 2025. It was created for the brand: Rey Supermarkets, by ad agency: Star5. This Print medium campaign is related to the Food and Sports industries and contains 3 media assets. It was submitted about 2 months ago by General Creative Director: Camilo Garzón Rengifo of Star5 Ogilvy.
Credits
CEO: Gabriel Barletta
Chief Creative Officer: Jorge Heilbron
Executive VP: Manuel Álvarez
Chief of Staff: Roberto Pérez
General Creative Director: Camilo Garzón Rengifo
Art Director: Alberto Weand Ortiz
AI Artist: Mario Monteza, Haxel Santamaría
Retoucher: Mario Monteza
