Description
The “That’s the Point” campaign represents Citi‘s strategic return to the premium credit card market after a four-year absence. The campaign features America’s sweetheart Kristen Bell in a national advertising push that positions the Citi Strata Elite℠ as the perfect solution for affluent consumers seeking both high rewards and premium lifestyle benefits. The integrated campaign spans multiple channels including television, streaming, social media, and out-of-home advertising, highlighting the card’s travel, dining, and lifestyle benefits.
This professional campaign titled 'That’s the Point' was published in United States in October, 2025. It was created for the brand: Citi, by ad agency: P1T. This Film medium campaign is related to the Finance industry and contains 2 media assets. It was submitted about 1 month ago.
