Mom always wins

The Context
Going to the supermarket with kids often turns into a series of small negotiations: while they ask for sweets or ice cream, mom insists on choosing something healthier. It’s a familiar, everyday battle that many families know well—one in which there’s usually a clear winner: mom, who lovingly chooses what’s freshest and best for her children.

The Idea
For Mother’s Day, at Star5 in collaboration with Supermercados Rey, we developed a series of graphic pieces where fruits, vegetables, and fresh products visually replace cravings like ice cream and candy. Under the concept “There are battles mom always wins,” the campaign celebrates those daily decisions that, although small, reflect a mother’s unconditional love.