The French Re-Connection

Agency: VMLY&R


Citroën is one of the most iconic French brands in the world, nonetheless, it has a problem in Peru: new generations don’t associate it with France.

So, ¿what did we do to help solve this problem?
We took advantage of the fame of the most popular French people in history.

The French-Reconnection is a project that uses artificial intelligence to bring back to life the art of Paul Gauguin, Claude Monet, Eugene Delacroix, Paul Cézanne and Edouard Manet.

We created a complete collection, having as our protagonists some of the most famous cars of Citroën, and we brought the brand closer to Peruvians by turning our social media in authentic virtual galleries.

This professional campaign titled 'The French Re-Connection' was published in Peru in March, 2023. It was created for the brand: Citroën, by ad agency: VMLY&R. This Digital medium campaign is related to the Automotive industry and contains 5 media assets. It was submitted about 1 year ago by Creative Director: Jefferson Cortavarria of VMLY&R.


Advertising Agency: VMLY&R Lima
ECD: Christian “Tin” Sánchez
CEO: Eduardo Grisolle
COO: Giselle Sara
Creative Directors: Miguel Estela / Jefferson Cortavarria
Art director: Jean Navarro
VFX Artist: Jorge Albornoz
Copywriters: Kimberlie Fernández / Jefferson Cortavarria
Account Team: Team Leader - Melissa Sarrio // Supervisor - Indira Cruz
Producer: Fabinho Pando


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