The feeling of the sunset
Coca-Cola is an inspiring brand that encourages people to feel. That's why I decided to do a creative exercice.
Coca-Cola drinks are often consumed in socializing moments. So, at the summer, people usually like to see sunsets in order to feel the moment.
Thus, if the bottle cap is the key to opening a taste experience, the sun is the key to opening a visual experience, the summtion of bouth experiences allows people to have a rich experience.
This student campaign titled 'The feeling of the sunset' was published in Portugal in September, 2022. It was created for the brand: Coca-Cola, . This campaign is related to the Non-Alcoholic Drinks industry and contains 2 media assets. It was submitted about 2 months ago by Catarina Fernandes.
Art Director: Catarina Fernandes
Copywriter: Catarina Fernandes