The One Club for Creativity

One Show's 50th Anniversary

Agency: Design Army


The One Club for Creativity celebrates 50 YEARS of its One Show competition—and inspires the next 50—with the most eye-popping, clever campaign by Design Army that asks “What’s your ONE?”

The fun, fresh, future-forward visuals explode with loud, stretched typography in splashy hip hues, posing q’s like, “What’s the ONE ad that inspired you most?” “…the ONE you’re most proud of?” “…the ONE you wish you did?” Not only does the mod design scream creativity (like only this industry can do), it plays paradox to history’s greatest campaigns—highlighting faves that inspired the most famed creatives.

Design Army even popped a witty wink into the 50th anniversary logo, incorporating The One Show’s iconic pencil into the “50.” And the high-spirited animation brings it all to life. Bold, brilliant, bang-on branding. What better way to inspire the never-ending quest to create the next great ONE?

This professional campaign titled 'One Show's 50th Anniversary' was published in United States in September, 2022. It was created for the brand: The One Club for Creativity, by ad agency: Design Army. This Integrated medium campaign is related to the Other industry and contains 1 media asset. It was submitted about 1 year ago.


One Club For Creativity

Design Army
Chief Creative Officer: Pum Lefebure
CEO: Jake Lefebure
Executive Creative Director: Sucha Becky
Senior Designer/Animator: Jason Chae
Designers/Animator: Chloe Jung
Animator: Kiel danger
Animator: Yeri Cho



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