Mining is the most important economic activity in Peru, and the most necessary in this pandemic to reactivate the economy. That’s why we used the light from a mining helmet as a projector to show the country what mining has in mind, and if we all want the same, we can go outside the darkness and see the light on the end of the tunnel. An encouraging message to support the mining and all industries from Peru in this hard moment.
This professional campaign titled 'The end of the tunnel' was published in Peru in October, 2020. It was created for the brand: SNMPE, by ad agency: Potro. This Film medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 2 years ago.
Advertising Agency: Potro, Lima, Peru
Dgc & Ceo: Diego Livachoff
Planner & Ceo: Paola Tealdo
Accounts Director And New Businesses: Nestor Ferreyro
Creative Director: Alejandro Gutierrez, Iván Mallqui
Production Director: Monica Torres
Producer: Señor Z
Sound: Vieja Records / Agosto