James Joyce Gin

The Celebration


For James Joyce fans, the ad is filled with subtle nods to the author’s works, something the brand itself also carries throughout its award-winning product and packaging design. The hints of Aegean blue in the room are a nod to the first edition dust cover of ‘Ulysses’ (and the brand’s packaging from which also draws on this inspiration). The building itself is based on the one inhabited by Joyce’s great aunts which was also the setting for ‘The Dead’. The oranges dotted about the room are a nod to those eaten at the meal in ‘The Dead’ as well as the orange and clove botanicals in the gin. The cast itself even has nods to the work, with actor Philem Drew narrating the voiceover. Known for My Left Foot (1989), King Arthur (2004) and The Commitments (1991), Philem is the son of the Irish folk singer Ronnie Drew, one of the founders of Irish folk band The Dubliners.

This professional campaign titled 'The Celebration' was published in Ireland in October, 2020. It was created for the brand: James Joyce Gin, . This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 3 years ago.


Creative: Dermot Malone
Director: ​Dermot Malone
Producer: ​Matt D’Arcy
Production Company: ​Banjoman
DOP:​ Burshi Wojnar
Voice Over: Phelim Drew
Edit: ​Rob Hegarty
Colour Grade: ​Matthieu Toullet / MPC
VFX: ​Raygun
Post Producer: ​Jen Connelly
Sound Mix​: Denis Kilty
Music: ​Denis Kilty
Cast: Ferdia Walsh Peelo, Zoe Reynolds, Oisín Walsh Peelo, Meabh Walsh Peelo, Toni Walsh Peelo, Frank Walsh Peelo, Meabh Carron, Jack Hitchcock, Liam Boyd, Kate Fullen, Darragh McGrath


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