The Emoji Cut
The Emoji Cut
Description
On July 17th, 2022, Carnicerías BFC made history by turning an emoji into a real cut of meat.
An idea as unexpected as it was delicious, one that went viral and earned a place in Bolivia’s pop culture.
Three years later, the country’s most famous meat came back, bigger, bolder, and tastier than ever.
The Emoji Cut returned not only to butcher shop displays but also to restaurant menus.
We took it to Fellas Restobar in La Paz, where renowned chef and MasterChef Bolivia judge Marcos González turned it into a limited-edition dish to celebrate World Emoji Day.
A one-day collaboration amplified by Bolivia’s top foodies, who once again put the flavor on everyone’s lips, reaching over one million people.
Carnicerías BFC and The Emoji Cut proved once again that when creativity is cooked right, the results are truly juicy.
This professional campaign titled 'The Emoji Cut ' was published in Bolivia in July, 2025. It was created for the brand: Carniceria BFC, by ad agency: 1947. This Content, Digital, and Experiential media campaign is related to the Food and Other industries and contains 2 media assets. It was submitted 7 days ago by Founder & Chief Creative Officer: Ferju Cuevas of 1947.
Credits
Agency: 1947, Santa Cruz, Bolivia
Founder & CCO: Ferju Cuevas
Founder & DCD: Rodsel Ticona
Art Director: Julián Molares, Uber Gutiérrez
Copywriter: Ferju Cuevas, Diana Salazar
Graphic Designer: Rodolfo Ticona
Account Director: Ceci Delgadillo
Account Executive: Micky Arcani
Production Company: W Media
Executive Producer: Diego Dierks
Post Production: GersON
Colorist: GersON
Client: Valeria Rehnfeldt, Vanina Oliva, Elva Martinez
