Carniceria BFC

The emoji cut

Agency: Humano


Every July 17 is the #WorldEmojiDay and in Carnicerias BFC, we decided to celebrate it by deciding one of the most delicious emojis - the meat emoji - to make it a reality. This is how the Emoji Cut was born. This plan of action begins with a sneak peak on social media on July 15 and finally revealed on July 17, inviting the whole world to visit the Carnicerias BFC in Santa Cruz, Bolivia and order their own Emoji Cut so that they can fire up the grills and taste it.

In one week, more than 300 Kg of the Emoji Cut were sold, exceeding our expectations by 131% and generating +431,700 impressions.

If you are a fan of emojis, you were a fan of the #EmojiCut.

This professional campaign titled 'The emoji cut ' was published in Bolivia in July, 2022. It was created for the brand: Carniceria BFC, by ad agency: Humano. This Digital and Experiential media campaign is related to the Food industry and contains 2 media assets. It was submitted over 1 year ago by Founder & Chief Creative Officer: Ferju Cuevas of 1947.


Advertising Agency: Humano, Bolivia
Chief Creative Officer & Partner: Ferju Cuevas
Creatives: Mauricio Mattos, Rodsel Ticona, Dayana Ortega
Art Director: Uber Gutiérrez
Copywriter: Ferju Cuevas, Mauricio Mattos
Client: Valeria Rehnfeldt
Production Company: Una Gran Nación
Director: Pau Vidal
Post Production: Uber Gutiérrez

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