School: Miami Ad School
Both in style and in function, Diesel JoggJeans are versatile.
The versatility of JoggJeans allows for many different expressions of one’s individuality.
To demonstrate the versatility of self-expression offered by JoggJeans, visually.
OOH, and magazine advertorials will highlight opposite duos in a mirrored playing card aesthetic, where different models wearing the same pairs of JoggJeans, would simultaneously rock their own vastly different styles. Similar to playing cards, the prints would all have a ‘suit’ marked with a Diesel #MYWAY sticker to signify that difference and individuality are celebrated.
A new Instagram Story filter will mimic this aesthetic and allow users to upload two separate images of themselves to be mirrored in a similar fashion. Popular influencers on Instagram will be leveraged to introduce the filter and flex their own top 2 favorite JoggJean looks with the hashtag #MYWAY.
This student campaign titled 'My Way' was published in Canada in September, 2021. It was created for the brand: Diesel, by ad school: Miami Ad School. This Integrated medium campaign is related to the Fashion industry and contains 5 media assets. It was submitted over 1 year ago by Art Director: Divya Jain of Miami Ad School Toronto.
Advertising School: Miami Ad School, Toronto, Canada
Art Director: Divya Jain
Art Director: Joshua Lang