ADVERTISING

Diesel

My Way

School: Miami Ad School

Description

Insight:
Both in style and in function, Diesel JoggJeans are versatile.
The versatility of JoggJeans allows for many different expressions of one’s individuality.
Idea:
To demonstrate the versatility of self-expression offered by JoggJeans, visually.
OOH, and magazine advertorials will highlight opposite duos in a mirrored playing card aesthetic, where different models wearing the same pairs of JoggJeans, would simultaneously rock their own vastly different styles. Similar to playing cards, the prints would all have a ‘suit’ marked with a Diesel #MYWAY sticker to signify that difference and individuality are celebrated.
A new Instagram Story filter will mimic this aesthetic and allow users to upload two separate images of themselves to be mirrored in a similar fashion. Popular influencers on Instagram will be leveraged to introduce the filter and flex their own top 2 favorite JoggJean looks with the hashtag #MYWAY.

This student campaign titled 'My Way' was published in Canada in September, 2021. It was created for the brand: Diesel, by ad school: Miami Ad School. This Integrated medium campaign is related to the Fashion industry and contains 5 media assets. It was submitted 10 months ago by Art Director: Divya Jain of Miami Ad School Toronto.

Credits

Advertising School: Miami Ad School, Toronto, Canada
Art Director: Divya Jain
Art Director: Joshua Lang

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