Power transfusion between smartphones promotes blood donation. It's a way to transfer power between smartphones: just connect a fully charged cell phone (donor) to a receiver that needs charging, symbolizing the relationship between the blood donor and the patient.
This professional campaign titled 'The Donor Cable' was published in Brazil in June, 2013. It was created for the brand: Clube SangueBom, by ad agency: Leo Burnett. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative Vice President: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Directors: Márcio Bento, Marcelo Bruzzesi
Copywriter: Fernando Calvache
Account: Marcelo Martirani
Technology: Cricket Design