Atlas Copco

The Crushing Crescendo

Agency: Graviz


Why would a 5 ton boulder strike the final chord in a composition created by a Grammy nominated artist?
Atlas Copco’s new mine truck MT65 carries 65 tons – 5 tons more than the previous generations. In a market where loading capacity is completely crucial Atlas Copco wanted to feature the immense impact of 5 tons. Turns out there is one moment when you can almost sense the impact of heavy weight – when it’s falling.

This professional campaign titled 'The Crushing Crescendo' was published in Sweden in October, 2016. It was created for the brand: Atlas Copco, by ad agency: Graviz. This Digital medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted about 7 years ago.


Advertising Agency: Graviz, Stockholm, Sweden
Art Director: Oskar Skott
Copywriter: Ida Jagerfelt
Account Director: Rodrigo Pozo Graviz
Account Manager: Fia Sörensson
Production company: Folke Film
Directors: Maceo Frost, Filip Nilsson


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.