Why would a 5 ton boulder strike the final chord in a composition created by a Grammy nominated artist?
Atlas Copco’s new mine truck MT65 carries 65 tons – 5 tons more than the previous generations. In a market where loading capacity is completely crucial Atlas Copco wanted to feature the immense impact of 5 tons. Turns out there is one moment when you can almost sense the impact of heavy weight – when it’s falling.
This professional campaign titled 'The Crushing Crescendo' was published in Sweden in October, 2016. It was created for the brand: Atlas Copco, by ad agency: Graviz. This Digital medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Graviz, Stockholm, Sweden
Art Director: Oskar Skott
Copywriter: Ida Jagerfelt
Account Director: Rodrigo Pozo Graviz
Account Manager: Fia Sörensson
Production company: Folke Film
Directors: Maceo Frost, Filip Nilsson