The Community Manager
Pazuzu is the king of all demons and the evil spirit in The Exorcist series. To promote its second season on social media, we programmed a bot to mimic Pazuzu’s personality and he was as our official community manager for a whole week. Besides the bizarre posts and the not so friendly replies, Pazuzu also threatened anyone who dared interact with FX. Any likes, comments or even page views, would make you receive a personal and “pleasant” message of our beloved demon. And the only way to stop the harassing, was confronting him on Messenger and exorcising FX’s fan page.
This professional campaign titled 'The Community Manager' was published in Argentina in May, 2018. It was created by ad agency: Fox. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: FOX Networks Group Latin America
VP Creative: André Takeda
Creative Director: Marcela Ramsfelder
Creative: Deco Artilheiro
Executive Brand Director: Anderson Ortiz
Digital Marketing Manager: Soledad Bollegi
Production: House Digital Agency