Azeite Primitivo

The Chosen Ones

Agency: Way Ag.


Primitivo is an olive oil brand that respects the millenary tradition of planting and extracting. Located between the Atacama Desert, the Andes and the Pacific Ocean, its olive trees are naturally protected by weather conditions. In other words, the fruits harvested in these lands are raised in divine soil. Of course, there are other olives around the world with unquestionable quality and flavour. But compared to the "chosen ones", they are outmatched. And based on the brand's premise, we seek to respect the legacy of our olive oil and the value of its South American ancestry.

This professional campaign titled 'The Chosen Ones' was published in Brazil in June, 2021. It was created for the brand: Azeite Primitivo, by ad agency: Way Ag.. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 2 years ago by Art Director: Marcelo Shalders of Agência Today.


Advertising Agency: Way Ag., São Paulo, Brazil
Copywriter: Felipe Spadoni
Art Director: Marcelo Shalders
Creative Director: Rodrigo Tedim
3D Artist: Bruno Miranda

Jack in the Box


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