Lava Den Sakkunnige

The book safe ad

Agency: JMWGolin


A spy themed campaign for Lava publishers and their book “Den Sakkunnige”. The book, which is written under a pseudonym, is a tell all story about dirty Swedish political secrets not known to all. In order to raise awareness, the book has been locked up in a safe in an ad shell in front of the Swedish parliament. People worthy enough to solve the cipher written in the ad can open the safe and get a free copy of the book.

This professional campaign titled 'The book safe ad' was published in Sweden in August, 2020. It was created for the brands: Den Sakkunnige and Lava, by ad agency: JMWGolin. This Experiential medium campaign is related to the Media and Recreation, Leisure industries and contains 2 media assets. It was submitted over 3 years ago.


Advertising Agency: JMWGolin, Sweden
Creative: Samuel Garlöv
Art Director: Filip Lindquist
Executive Creative Director: Joakim Karlsson


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