Description
We’ve all felt it: that strange, irrational urge to bite the things we love. A kitten. A baby’s foot. A partner’s arm… even a ketchup sachet. Science calls it tender aggression: a psychological response that helps humans release emotion when affection becomes overwhelming. Biting isn’t violence; it’s an instinctive way of expressing love.
What if biting a Heinz ketchup sachet wasn’t just about getting the ketchup out, but a way of showing affection? Heinz redefines this everyday, almost unconscious gesture and turns it into an emotional act. Because when someone bites a sachet, it’s not impatience—it’s love. And if you bite what you love, it has to be Heinz.
This professional campaign titled 'THE BITE' was published in Chile in December, 2025. It was created for the brand: Heinz, by ad agency: The Kitchen. This Digital and Film media campaign is related to the Food industry and contains 2 media assets. It was submitted about 17 hours ago.
Credits
Chief Creative Officer: Francesco Vicenzi
Creative Director: Luis Arce
Art Directors: Cris Mugarra, Catalina Vega
Copywriter: José Ignacio Véliz
Content: Valeria Martinez
Account Manager: Vicky Ozuna Rivarola
Audiovisual Producer: Alithú Rosado
Client Leads: Francisco Aldunate, George Buneder
Production Company: Gato
Director / Filmmaker: Axel Elizondo
Sound: Agosto Music
Director: Claudia Incio
