Description
Let’s be honest: when you open a gift, you never stop to ask, "How did this get here?" You just want to use it.
But with Buses y Camiones Chevrolet Ecuador and Camiones Chevrolet Chile, here at Garnier BBDO Ecuador®, we wanted to flip the script.
We didn't want to do the typical "Merry Christmas" print ad with three trucks parked in a row, so we focused on the human side. Our story is that the journey matters just as much as the destination. And I think we really nailed that "mission accomplished" vibe.
Because our trucks aren’t just moving cargo, they’re carrying the most important load of all: a grandmother’s love, or a wish a whole year in the making.
And at Christmas, every mile counts. 🚛🎄
This professional campaign titled 'At Christmas, every mile counts' was published in Chile and Ecuador in December, 2025. It was created for the brand: Chevrolet, by ad agency: BBDO Ecuador. This Design, Digital, and Print media campaign is related to the Automotive and Personal Transportation industry and contains 4 media assets. It was submitted about 2 months ago by Senior Art Director: Leonardo Briones of BBDO.
Credits
Advertising Agency: Garnier BBDO Ecuador, Quito, Ecuador
Brand: Chevroles Buses y Camiones Ecuador / Chile
GMICA Regional Marketing Leader: Andrés Valencia
GMICA Chile Marketing Leader: Álex Jorquera
Creative Executive Officer: Silvia Intriago
Creative Director: Byron Salazar
Account Director: Ma. Gabriela Espinosa
Head of Art: Daniel Chonillo
Art Director: Leonardo Briones
Account Manager: Ma. Gabriela Rosero
Copywriter: Andrea Fernández
Content: Isidora Cornejo
Graphic Designer: Fía Zalamea / Israel Hernández
Data Iltelligence Leader: Javier Velásquez
