The Big Mac Percent
Women have overcome many obstacles within the workplace, but unfortunately, gender inequality persists. A recent study in Puerto Rico shows that only 15% of women achieve a leadership role in their workplace.
To create awareness about gender inequality on Women's Day, we used our beloved Big Mac to send a powerful message, by giving men their burgers with only 15% of the portion.
This professional campaign titled 'The Big Mac Percent' was published in Puerto Rico in March, 2018. It was created for the brand: McDonald's, by ad agency: TBWA. This Experiential medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 5 years ago.
Advertising Agency: TBWA, San Juan, Puerto Rico
Chief Executive Officer: Luzirene Mendoza
Executive Creative Directors: Clarissa Biaggi, José Vallecillo
Senior Copywriter: Luis Romero
Art Director: Joshua Capeles