We had the idea to use Alexander Hamilton years before he made it to Broadway. These aired right after the banking crisis. The idea was to bring back Hamilton and all that he stood for. Hamilton formed the first Central Bank. He represented lending and American prosperity, not greed. The first principle of banking was to have principles, which few banks had during the financial meltdown. Citizens Bank could stand for all that was good in banking. The campaign ran for years and "Car Park" was one of Time Magazine's Top Ten Commercials of the year.
This professional campaign titled 'Agency Pheasant, Agency HR, Home, Car Park' was published in United States in March, 2018. It was created for the brand: Citizen's Bank, by ad agency: Ogilvy. This Film medium campaign is related to the Finance industry and contains 4 media assets. It was submitted over 5 years ago.
Advertising Agency: Ogilvy, New York, USA
Chief Creative Officer: Chris Wall
Group Creative Director: Terry Finley
Creative Director / Writer: Jack Low
Writer: Joey Monteverde
Art Director: Josiah Jones