Ariston Thermo

The Ariston Comfort Challenge

Agency: JWT


Every year an international team of scientists works in Greenland to study the effects of climate changes. But they are forced to stop because of cold and extreme conditions.
Ariston, Global Leader in sustainable heating systems, wanted to do its part to carry out such a vital research.
We manufactured a 58 m2 house, designed to match the Ariston logo and, after a worldwide recruiting, we sent the three best Ariston installers from Russia, China and Italy to build it on Disko Island in Greenland.
We created a warm and comfortable shelter, the Ariston Comfort Zone, to allow scientific research to move forward and fight the greatest threat of our century: climate changes. A global integrated project, aired in 17 countries.

This professional campaign titled 'The Ariston Comfort Challenge' was published in Italy in September, 2018. It was created for the brand: Ariston Thermo, by ad agency: JWT. This Integrated medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: JWT, Milan, Italy
Chief Executive Officer & Chief Creative Officer: Sergio Rodriguez
Creative Director: Antonio Di Battista
Associate Creative Director: Cristiano Nardò
Creative Supervisors: Davide Di Napoli, Cristina D’Anna
Senior Art Director: Francesco Basile
Art Directors: Francesco Sguinzi, Lorenzo Bolla
Copywriter: Fabio Bergamini
Senior Digital Art Director: Alessandro Cuviello
Digital Art Director: Daniela Contreras
Director in Charge & Talent Officer: Ugo Grasso
Account Director: Ester Pampari
Account Executives: Martina Rastelli, Oyemi Akeko
Strategic Planner: Carlotta Asti
CDO: Cesare Malescia
Digital Strategist: Alessandro Fusco
Social Media Manager: Fabio Di Girolamo
Project Manager: Massimiliano Paffi
Head of Software Development: Claudio Catalano
Developer: Edoardo Di Sabatino
Senior 3D & Motion Designer: Milush Manimendra
Agency Producer: Marta Armando
Production: Indiana Production
Executive Producer: Karim Bartoletti
Producer: Vieri Nencini
Post Production Coordinator: Alga Pastorelli
Director: Tobia Passigato
DOP: Giacomo Frittelli
Editor Web Series: Simone Moraca
Editor Documentary: Massimo Magnetti
Post Production: Atomic
Colorist: Lorenzo Ameri
Music: Sizzer / Amsterdam
Group Brand, Digital, Corporate Marketing and Media Relations Manager: Massimiliano Fugini
Global Brand Manager: Claudia Parlanti
Global Brand Manager Specialist: Elena Gagliardi
Junior Brand Management Specialist: Sungwon Han


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