Have you ever found yourself on an incredibly beautiful and winding mountain road with bends that invite you to drive impetuously so that you may dominate them? Or have you taken centre stage in an exclusive neighborhood while everyone is watching you advancing on your fascinating 4-wheeled animal? Has that ever happened to you?
No, it hasn't happened to us either. This is the concept underlying the film “Italjet – The answer”, which aims to serve as an impetus for reflection on everyone's true experience regarding the daily relationship with our cars: traffic, fines and tax deadlines.
A starting point to highlight the advantages of a different, sustainable philosophy: that of electric bicycle.
This professional campaign titled 'The Answer' was published in Italy in February, 2018. It was created for the brand: Italijet, . This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 5 years ago.
Creative Director: Il Metodo Canberra
Media Planning: Marketing Bologna
Production House: Oltrefargo
Executive Producers: Federico Mazzola, Niccolò Dragoni
Director: Alessio Fava
DoP: Alessandro Dominici
Editing: Massimo Magnetti
Post Production: Post Atomic
Executive Post-Producer: Francesca Nussio