The 25th Annual Conference comes to Greece
Agency: Ogilvy Athens
Athens is a city full of contradictions. But then again, through antithesis comes synthesis. The engrained characteristics and wisdom of old, and the limitless possibilities of an incessantly evolving future; one of technological advancement.
Our creative idea is to combine the two visually, to deconstruct them and create a new symbol in the process.
Thus, we borrow the universally recognisable figure of the owl of Athena – a timeless symbol of wisdom, perspicacity and academia, and revisualize it through a modern tech-oriented style and layout, in order to emphasize the workshop’s subject matter. An ancient Greek statue turned into a futuristic, innovative palimpsest.
Accompanied with a short title of an ambiguous, but complimentary meaning, Greece is ready to host the upcoming MIT GSW and enter a new age of technological wisdom and possibility.
This professional campaign titled 'The 25th Annual Conference comes to Greece' was published in Greece in February, 2023. It was created by ad agency: Ogilvy Athens. This Print medium campaign is related to the Education industry and contains 1 media asset. It was submitted 6 months ago by Creative Director: George Pytharoulis of Ogilvy Greece.
Advertising Agency: Ogilvy Greece
Client: Greek Technology Entrepreneurship Forum (a.k.a. MIT Enterprise Forum Greece)
Vice Chairman: Yiannis Sideris
Account Director: Zoe Sakellariou
Creative Director: George Pytharoulis
Art Director: Fotini Helidonioti
Copywriter: Konstantinos Zarnaris