BMW Motorrad India

A Fool, Indeed.

Agency: Sociowash


BMW Motorrad India's April Fools' Day campaign brilliantly celebrates the passion and dedication of those who dare to pursue their dreams, and embrace being called a fool for the same. In a world where conformity is often the norm, BMW Motorrad India dares to be different and celebrates the risk-takers and dreamers who believe in going above and beyond.

The campaign done by Sociowash, an India based creative digital agency stands out because of its witty and out of the box take. By turning the tables on the April Fools' tradition and reframing the term "fool" as a badge of honor, the campaign became an inspiring message that speaks directly to its audience.

This professional campaign titled 'A Fool, Indeed.' was published in India in April, 2023. It was created for the brand: BMW Motorrad India, by ad agency: Sociowash. This Content, Design, and Digital media campaign is related to the Automotive industry and contains 3 media assets. It was submitted over 1 year ago.


Advertising Agency: Sociowash, India
Client: BMW Motorrad India
Group Head (Copy): Mayank Gaba
Senior Copywriters: Madhur Budhiraja, Gaurav Katiyar
Art Director: Santosh Rawat
Visualisers: Pankaj Bhagotra, Kshitiz Sharma
Account Director: Akash Chadha
Account Lead: Ridhi Bhawnani
Account Managers: Muskaan Gambhir, Utkarsh Tripathi


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