Tbt, the Official Hashtag in the Fight Against Alzheimer's


More than 40 million people lose their memory from Alzheimer's and over 400 million post their memories through the hashtag tbt. We want to reframe the hashtag by associating it with the disease. How? Every Thursday on Instagram, we send inbox to those who want to participate, a text telling the project to be the caption of any tbt photo. Everyone who posts then gets a custom post stating them as 'Memory Donors'. The profile (@tbtalz) still acts as an information channel.

This professional campaign titled 'Tbt, the Official Hashtag in the Fight Against Alzheimer's' was published in Brazil in December, 2018. It was created for the brand: ABRAz, . This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 4 years ago by Tbt : Rodrigo of ABRAz.


Advertising Agency: Associação Brasileira de Alzheimer, Curitiba, Brazil
Creatives: Rodrigo Camargo, Daniel Mota


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