Taste challenge

Agency: Synthesis


We upgraded one of the oldest global campaigns - the Pepsi Taste Challenge, which has been held in Uzbekistan for the fourth consecutive year and covers all regions of the country. To emphasize the scale of the campaign, we created an unusual, trendy Pepsi truck, with which we drove around Uzbekistan and invited everyone to take part in the "Taste Challenge".

This professional campaign titled 'Taste challenge ' was published in Uzbekistan in August, 2022. It was created for the brand: Pepsico, by ad agency: Synthesis. This Film medium campaign is related to the Food and Soft Drinks industries and contains 1 media asset. It was submitted 5 months ago by Synthesis: Sharipov Farrukh of Synthesis creative lab.


Advertising Creative Agency: Synthesis Tashkent
Creative Director: Farrukh Sharipov
CSD: Alina Mirzaeva
Account Manager: Yulia Gerasimova
Art Director: Tamila Mirzaeva
Creative Copywriter: Sergey Gorobtsov
Copywriter: Mariyam
Designer: Timur Aitov
Production Company: Khabi Media


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