Description
Mother’s Day is an opportunity to thank mothers in different ways. People are actively searching for options, so naturally gifts become a great talking point.
But if gifting is typical, so are mothers’ reactions to being gifted. And this is what became the central idea for a campaign by Asian Paints ezyCR8, a DIY range of products for décor and maintenance. This heart-warming campaign takes us to those slice-of-life moments that one can share, only with their moms. Conceptualised and executed by FCB Kinnect, it is being rolled out across digital and social media platforms.
This professional campaign titled 'Asian Paints highlight the mischief between mom and kids in their new Mother’s Day campaign' was published in India in May, 2023. It was created for the brand: Asian Paints, by ad agency: FCB Kinnect. This campaign contains no media assets. It was submitted 3 days ago.
This professional campaign titled 'Mischief between Mom and kids' was published in India in May, 2023. It was created for the brand: Asian Paints, by ad agency: FCB Kinnect. This campaign contains 1 media asset. It was submitted over 1 year ago.
