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China Southern Air

Taking China to the World

School: Redhook School

Woman in traditional kimono walking in the Louvre Museum

Statue of the goddess Guanyin on top of the Queen Victoria Memorial in London

Temple of Heaven in the middle of Buen Retiro Park, in Madrid

Description

China Southern Airlines is the biggest airline company in China. So, it isn't wrong to say that the company is responsible to connect the country with the whole world. Here, we bind China and Western countries by mixing occidental landscapes with chinese features, showing that East and West are just a flight away.

This student campaign titled 'Taking China to the World' was published in Brazil in January, 2024. It was created for the brand: China Southern Air, by ad school: Redhook School. This Design, Digital, and Print media campaign is related to the Hospitality, Tourism, Transport, and Travel and Tourism industries and contains 3 media assets. It was submitted about 1 month ago by Copywriter: Ítalo Teixeira.

Credits

Advertising Agency (School): Redhook School
Art Director: Isadora Carvalho
Copywriters: Enrique Correa; Ítalo Teixeira

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