Description
Be honest: have you ever seen the credits after a movie? If not, then you haven't noticed the brilliant work that women have been doing in the film industry.
In 2023 there was 22% female participation in film, according to a study conducted by the Center for the Study of Women in Television and Film (CSWTF). Which is a data that is increasing in a world that resists change.
That is why Motorola TV Ecuador gave the spotlight to these women behind the credits of the audiovisual productions. From directors, scriptwriters or sound engineers, we do notice you.
This professional campaign titled 'Motorola TV: Hello Women' was published in Colombia, Ecuador, and Uruguay in March, 2024. It was created for the brand: Motorola, by ad agency: BBA Ecuador. This Digital, Experiential, and Print media campaign is related to the Electronic Devices and Electronics, Technology industries and contains 1 media asset. It was submitted about 1 year ago by Art Director: Leonardo Briones of Treehouse.
Credits
Advertising Agency: BBA, Quito, Ecuador
Creative Executive Officer: Bryan Recalde
General Account Director: Francisca Frisch
Creative Director: Roberto Pérez-Rivadeneira
Art Director: Leonardo Briones
Copywriter: Jonathan Sthory
Community Manager: Camila Estrella
Graphic Designer: Leonardo Briones
Photography: Gisselle Macías
Production: Gisselle Macías
Accounts: Dayana Tupiza
Client: Johanna Vinueza / Motorola TV Ecuador
