Symphony of Violence

Agency: Unlockers


Even with the gun possession heavily controlled in Brazil, a person is murdered every 10 minutes in the country, most of the times with bullets. Trying to change this perception, the creative collective Unlockers has developed "Symphony of Violence", a project to provoke brazilians to break the inertia in front of so many news about fatal crimes.
The experiment uses sound techniques and neurology, mixed with the facts, images, real weapons sounds and drums by Matt Sorum (Guns N' Roses and Velvet Revolver). The symphony was produced by Lucha Libre Audio (Brazil) and Drac Studios (USA) in a way to cause fellings like tension, anguish, fear and even paralysis - things that we should feel naturally in front of this violent scenario, but brazilians can't feel anymore.
The full experience is avaliable at or directly at (better with the headphones on), where you can check also the posters that represent some of the crimes, produced with the the same gun type and number of shots that the real history, and more information about the reality in Brazil.

This professional campaign titled 'Symphony of Violence' was published in Brazil in May, 2018. It was created by ad agency: Unlockers. This Integrated medium campaign is related to the Public Interest industry and contains 5 media assets. It was submitted about 5 years ago.


Advertising Agency: Unlockers, Brazil
Creative Director: Gabriel Araujo
Art Director: João Selare
Copywriter: Gabriel Araujo
Illustrator: João Selare
Photographer: Phospro
Produced by: Lucha Libre Audio / Brazil, Drac Studios / USA
Additional credits: Fernando Carreira, Karan Novas


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