Reason 1: being a clerk and reviewing accumulated reports on any given Monday.
Reason 2: to be an independent adult and wash the dishes you have soiled.
Reason 3: to pay for what your children consumed at the restaurant.
Description
New adults have responsibilities they would like to escape from. For example: paying the bill at the restaurant, reviewing a large collection of documents at the office, or doing the dishes at home.
Therefore, they turn to elements of childhood to remind them of a time when they had no responsibilities.
"Sweet Escape" is a campaign that communicates how a lollipop transports you back to the age when your parents did everything for you, and you were just a spectator in the aforementioned responsibilities.
This student campaign titled 'Sweet escape ' was published in Peru in May, 2024. It was created for the brand: Chupa Chups, by ad school: Brother Escuela de Creativos. This Print medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted over 1 year ago.
Credits
Copywriter: Jorge Flores
Art Director: Alexis Gutierrez
