The communication for the new launch encapsulates the brand philosophy of ‘Fun ko seriously lo!’ (Taking fun seriously). The commercial shows a school principal entering an examination hall to make an important announcement. The kids sit up, alert, wondering what’s next. Then in a very serious tone of voice the principal introduces Chupa Chups Sour Belt and Sour Bites to the kids and demonstrates to them the different fun ways in which the products can be had. The unexpected announcement adds fun to the serious atmosphere of the ongoing examination.
This professional campaign titled 'Taking fun seriously' was published in India in November, 2016. It was created for the brand: Chupa Chups, by ad agency: Ogilvy. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Ogilvy & Mather, India
National Creative Director: Rajiv Rao
Executive Creative Director: Anurag Agnihotri
Sr. Creative Directors: Saurabh Dikshit, Shahrukh Irani
Creative Director: Saurabh Kulkarni
President / Branch Head: Kapil Arora
Sr. Vice president: Vishwajeet Rana
Management Supervisor: Saksham Kohli
Group Account Manager: Ankita Singh
Account Executive: Kovid Ummat
Production House: Tubelight Films
Director: Prashant Issar