We've Got Your Back (to School)
Description
New Instacart Back-to-School Campaign Cherishes Parent-Child Milestones
As we enter the dog days of summer vacation, Instacart unveils its new, 9-week Back to School campaign, underscoring that approaching a new school year and routine can be stressful and emotional for many families.
The new campaign created by Instacart’s internal Creative Studio features two emotive hero films: “Bunny Ears” and “Pink Razor,” which remind parents that Instacart has their backs so they can focus on what matters most – their kids:
Bunny Ears is a new 60-second spot that tells the story of a little boy and his mom who find the time to focus on what really matters - learning to tie his shoes.
Pink Razor spotlights a father and tween daughter and an awkward but oh-so-important coming-of-age moment: shaving your legs for the first time.
The omnichannel campaign marks Instacart’s first appearance during the Olympics. It will reach families at scale across multiple platforms including linear TV, OTT, streaming audio & podcasts, programmatic, paid & organic social, YouTube, CRM, App Store, and in the Instacart App.
This professional campaign titled 'We've Got Your Back (to School)' was published in United States in July, 2024. It was created for the brand: Instacart, . This Digital, Film, and Integrated media campaign is related to the Delivery Services, Food, and Retail Services industries and contains 2 media assets. It was submitted over 1 year ago.
