Description
Sponsored by You marks the first Team Canada campaign for OLG since becoming the Official Ontario Lottery Partner of Team Canada.
The campaign delivers a unique proposition for Ontarians: when you play, YOU sponsor Ontario athletes. This is because 100% of OLG’s profits are reinvested into Ontario and go towards the support of initiatives like the Quest for Gold program.
The campaign features Olympians Andre De Grasse, Penny Oleksiak & Maggie Mac Neil and other Ontario athletes like Jillian Weir who have all received funding from the Quest for Gold program which enhances their ability to train by offsetting the costs of training and living expenses.
The campaign kicks off with Team Canada Olympians announcing their new sponsors: Mike Rosnick and Kim Sweeney. Who are they? They’re regular OLG players whose names become “official” sponsors in commercials and on social with shout outs from featured athletes.
This professional campaign titled 'Sponsored by You' was published in Canada in July, 2024. It was created for the brand: OLG, by ad agency: BBDO CA. This Experiential and Film media campaign is related to the Gambling industry and contains 1 media asset. It was submitted over 1 year ago.
