For the Super Bowl, WWF UK made a cheeky visual tweak to the hashtag #SuperBowl so it appeared as #SuperbOwl. This allowed them to ride the buzz across Instagram, Facebook and Twitter on Super Bowl Sunday and champion these fine feathery birds of prey in the process.
This professional campaign titled '#SuperbOwl hashtag hijack' was published in United Kingdom in February, 2021. It was created for the brand: WWF, by ad agency: Creative Forager. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 3 years ago.
Advertising Agency: Creative Forager, UK
Creative Director: Mark Sephton
Brand Director WWF: Claire Lowe
Senior Social Media Director: Nicola Gee