This campaign is about the create a link between the exaggeration of image manipulation in social networks and the exaggeration of exposure to solar radiation. Over treatment impairs your image. Too much sun without protection harms your skin. And one of the main causes of skin cancer comes from this unprotected exposure.
This professional campaign titled 'Sun Exposure' was published in Brazil in August, 2019. It was created for the brand: Dra. Livia Facundo, by ad agency: FLEX And Comunicação. This Print medium campaign is related to the Health industry and contains 3 media assets. It was submitted about 4 years ago.
Advertising Agency: Flex And Comunicação, Fortaleza, Brazil
Art Director: Lufe Lemos
Copywriter: Felipe Campos
Creative Director: André Nogueira, Rafael Azevedo