When there's no sun.
Description
Milan is known for many things: fashion, design and the so loved aperitivo. But for sure it's not known for the sun, especially in winter.
Almost everyday in that season, milanesi wake up with a cloudy, foggy sky and low temperature. And that's why Lemonsoda, an Italian fresh lemon flavored soda, literally brought the sun in Navigli, one of the crowdest neighborhood of Milan.
A 15x8 meters DOOH shined for 14 days with a bright yellow - the main brand color of Lemonsoda, in order to give a sip of summer even "When there's no sun.", as the headline on the billboard says.
This professional campaign titled 'Summer in Winter' was published in Italy in January, 2026. It was created for the brand: Lemonsoda, by ad agency: We Are Social. This Experiential and OOH Outdoor media campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 7 days ago by Associate Creative Director: Camillo Addis of We Are Social.
Credits
Advertising Agency : We Are Social
Executive Creative Director: Mattia Lacchini
Executive Content Director: Giuseppe Schiavone
Associate Creative Director: Camillo Addis
Creative Supervisor: Veronica Dal Cortivo
Senior Art Director: Alessandro Lazzaro
Creative: Luca Pariota
Content Strategy Director: Alessandro Romeo
Content Creation Lead: Gabriele Tamborrino
Content Manager: Andrea Lavagnini
Content Creator: Beatrice Tortoriello
Head of Client Services: Matteo Piagno
Account Director: Camilla Beghi
Account Manager: Simone Bernotti
Account Executive: Luca Lavacca
Influencer Marketing & Strategy Director: Marta Prosperi
Senior Strategist: Marco Picardi
Head of We Are Social Studios: Sandro Amabili
Producer: Sofia Spada
Photographer: Alessia Zuin
Videomaker : Marco Piovesan
